About The Invitational
ARTMERSIVE NAPA is a premiere, world-class artist invitational set in the heart of Napa Valley. Contemporary artists from around the world will create, connect and converge with immersive, innovative and experiential installations. Guests are invited to explore a unique fusion of visual arts, vineyard landscapes, fine wine, and the celebrated hospitality of Napa Valley in an intimate, one-of-a-kind setting.
ARTMERSIVE NAPA celebrates the creative vision and distinct voices of individual artists—from internationally renowned figures to boundary-pushing innovators. The ARTMERSIVE NAPA Artist Invitational brings together global artists to present curated installations, site-specific works, and immersive experiences that spark conversation, foster connection, and encourage cultural exchange in the heart of California wine country.
What distinguishes ARTMERSIVE NAPA in the global artscape is its dedication to authentic connection and transformative experiences. Far from the vast scale of traditional exhibitions, ARTMERSIVE NAPA creates an intimate atmosphere where artists, collectors, and audiences engage directly and meaningfully. Visitors can explore the vision and stories behind each artist's work, while also immersing themselves in interactive, light-based, and experiential art that transforms the entire atmosphere. The result is not simply an exhibition—it is a cultural gathering that celebrates all forms of art alongside creativity and innovation.
CULTURE ART INNOVATION PERFORMANCE IMMERSIVE CULINARY WINE FILM
The Team
Julie Eppich
CEO & Co-Founder
Based in Napa Valley, Julie brings a diverse perspective with 30 years of experience in international visual arts and events management.
Julie's primary work experience in the arts began during the 3 years she lived in Singapore. Julie had the unique experience of marketing, developing and managing a gallery concept ultimately opened in the world-famous Raffles Hotel in Singapore. She returned to the US to open her own Asian art gallery in the renowned River North Gallery District in Chicago. Julie spent close to a decade traveling Southeast Asia seeking out and representing overseas artists and supporting their works and cultures in her gallery.
Julie’s experience includes arts sourcing and marketing, private dining, curating culinary events, events marketing and management. Julie currently serves as Chair of the Public Art Steering Committee for the City of Napa, and has initiated and produced multiple city-wide events throughout Downtown Napa, specializing in building unique collaborations between the retail, hotel & art world - giving support and breadth to her community impact overall.
Jason Myers
Director & Co-Founder
Jason Myers is an active multidisciplinary international artist with works featured in museums and collections around the world. He has worked in the art industry for over 30 years focusing in curation of exhibitions, sculpture gardens, and international art fairs.
Notably, Jason’s ARTBOX gallery in Indianapolis, which featured exhibitions of top international artists, shaped a dynamic shift in the arts in the Midwest. His vision and curatorship were utilized for the Christel House permanent 100-acre sculpture park prior to his 20 years of work in the international art fair industry.
Jason is a co-founder and will serve as the Director and executive curator for Art Napa international art fair.
Riccardo Natoli
Executive Producer
Riccardo Natoli is a senior marketing strategist with more than 30 years of experience building brands, engaging audiences, and delivering high-impact campaigns across fashion, media, entertainment, luxury, and finance. His work is driven by a singular focus: mastering the full marketing ecosystem to lead with insight, precision, and purpose.
Riccardo began his career in New York’s fashion industry, working with iconic designer brands including Calvin Klein, Moschino, Ferré, Missoni, and Armani. He later transitioned into publishing, spending over a decade as a senior marketing executive at Condé Nast’s Vanity Fair and Heart Publications, where he refined his expertise in brand storytelling and integrated marketing strategy.
Recognized by Advertising Age and Forbes as a “Top 100 Executive,” Riccardo was recruited by Ogilvy WPP as Senior Vice President of Marketing & Promotions. He later co-founded Gun 4 Hire Marketing & Events, now in its 12th year, producing award shows, film premieres, and global concert series for clients including MTV/VH1, Sony, Chanel, Nike, Lexus, LVMH, Merrill Lynch, and Goldman Sachs.
Today, Riccardo divides his time between Brooklyn and Napa Valley, continuing to innovate at the intersection of culture, commerce, and experiential branding.
Rosalina Tran Lydster
Strategic Partnerships
Rosalina Tran Lydster is a Vietnamese‑American entrepreneur, jewelry designer, and creative executive whose career spans luxury, entertainment, and strategic brand development. Born into a family of jewelers in Vietnam and raised in San Francisco, she studied business and design before beginning her career in investment banking and later founding Jewelry by Rosalina in 2001. Her work has appeared on global stages, including serving as an official jeweler for the Academy Awards and co‑designing the Miss Universe Crown in 2008.
Beyond design, Lydster has built a reputation for shaping high‑impact strategic partnerships and elevating brands across industries. She is the co‑executive producer of HBO Max’s House of Ho, CEO of Rosalina Entertainment and Northwest 360, and was honored on the 2021 AAPI GMA Inspiration List.
Born in Vietnam and raised in the United States, Lydster blends an international perspective with a sharp business instinct. Her jewelry designs have been worn on red carpets, featured in major media outlets, and commissioned by private collectors around the world. In addition to design, she has become a sought‑after strategist for companies and creative ventures looking to expand their reach, elevate their identity, and connect with new audiences.
.png)
Stay Updated
Subscribe now to receive the latest news, artist announcements, and exclusive offers for ARTMERSIVE NAPA 2026.